My first client project in Bangkok, I was fortunate enough to be able to make a series of YouTube / Instagram / Facebook video ads for the Jim Thompson Thai Silk Company, the world's largest producer of hand-woven fabrics, to promote new products in time for Chinese New Year.

This is the 20-second YouTube ad.

The aesthetic for the campaign borrowed from the Chinese film In the Mood for Love, which uses rich, dark reds coupled with scenes seemingly shot through glass prisms, creating a dreamlike, light-refracting visual style.   The images used were from a photoshoot done the day before, taken specifically for this purpose, with special considerations for both landscape and portrait (Instagram Story) taken into account.