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BRANDING
Guess What Movie
Branded Instagram Channel
Born out of an (as-of-yet) un-monetizable curse of a very specific visual-acuity relating only to movies, Guess What Movie begin life during the early days of the pandemic, when clients were going quiet, and I was spending most days and nights in complete isolation in Downtown Austin. Never being one to sit around doing nothing, I created a brand around the simple idea of bringing movie lovers together and pitting them against one another in a game where the first to guess the film title from a single frame could earn points and recognition.
A SINGLE-FRAME GUESSING GAME
To this day, I can remember every movie I've ever seen, including where I saw it, when I saw it, and who I saw it with. It's a freak, a pet-trick with no real value other than the occasional bar-napkin trivia contribution with friends or at a cocktail party. I could also identity a single frame with relative ease, based on it's color palette and content, even if it was mostly b-roll footage with none of the main cast. When the pandemic kicked into full-swing, the idea of finding people that shared the same trait and bringing us all together began to be more appealing to me.
WEEKLY LEADERBOARD
Initially, the concept revolved around slowly building a loyal following by giving shout-outs to winners, but, eventually, the idea of points was introduced. But any point system ranking a player based on wins accumulated would be arbitrary and useless without some sort of recognition of players based on the points collected -- so the leaderboard was brought in to officially recognize the top 3 winners of the week. Winners got their names in lights along with a hash-tagged mention.
CAN YOU GUESS WHAT MOVIE?
A NEW THEME EACH WEEK
An ambitious evolution in the game was the introduction of themes - an entire week (or month) dedicated to films that adhered to a very specific criteria. As the commitment to themes grew, as did the over-the-top promos that would lead up to the start of the event. These were fun, creative challenges - but extraordinarily time-consuming.
FRAME FROM GET IT OFF ME WEEK
PROMO 1 - FLYING REELS
PROMO 2 - FLYING CLIPS
PROMO 3 - CUBES
THEME PROMO - GET IT OFF ME
THEME PROMO - CYBERPUNK
ALSO CHECK OUT
DoubleParker
Branding
The winner of multiple prestigious web awards in just the last two years, DoubleParker.com still stands as one of my proudest achievements, leveraging 19 years of original content to serve as a one-stop-shop for amazing ideas, inspiration and other creative offerings.
OOOOOO!! I WANNA SEE IT!
YOU HAVEN'T SEEN ANYTHING YET!
DoubleParker.com
Creative Stomping Ground
While CentralParker.com serves as my professional portfolio, DoubleParker.com is what I do when I'm not creating amazing things for other people! Leveraging 19 years of original content, DoubleParker.com is the one-stop-shop for amazing ideas, inspiration and free offerings. No client work to be found here, and no paid gigs appear anywhere throughout. These are solely personal projects done entirely for fun! Enjoy!
VISIT DOUBLEPARKER.COM
WATCH THE PROMO VIDEO