Victory is the world's leading Hypernetic Solutions consultancy, and, as such, they needed a logo and brand identity that reflected the steely-resolve and stoic, bold approach necessary to thrive in the realm of delivering business evolution through technology.
To properly reflect the goals of Victory and to align with their American-Made core values, I adopted an eagle and melded that with a traditional cog wheel, showcasing strength while emphasizing the importance of a mechanism that is integral, but ultimately useless without the right people to make it turn. Also, as a means of further branding, the eagle's wingspan unfurls in a shape suggestive of a V (for Victory!)
The Victory Logo and corresponding typeface now grace the front facade of the front door of the Victory office in Downtown Austin.
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This flyer was for a small, private event held in Texas in 2019. It served as a visual reminder with pertinent details about the weekend, along with a map on the back.
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While CentralParker.com serves as my professional portfolio, DoubleParker.com is what I do when I'm not creating amazing things for other people! Leveraging 19 years of original content, DoubleParker.com is the one-stop-shop for amazing ideas, inspiration and free offerings. No client work to be found here, and no paid gigs appear anywhere throughout. These are solely personal projects done entirely for fun! Enjoy!