As part of its core suite of products, W2O offered a service called MDigitalLife (Later rebranded as Pathfinder) , a data-driven audience insights platform that combined the power of real-time digital analytics with human intelligence and social media to help drive faster, more accurate business decisions, particularly in the medical field. Because that takes a long time to say, and isn't readily apparent to most folks exactly what that entails, I produced a short promo a help explain it to the average user.
This is just the intro for it, and is 56 seconds of fun, airy visualizations in a 3D environment detailing how the software produces reports, fueled by human influencers across all social media, eliminating the "noise" and garbage data that tends to infiltrate typical search results. Once the script was written, I sat down with a voiceover artist and worked with her to produce the audio portion, before overlaying the voice with the necessary sound effects to accompany the visuals.
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