As part of its core suite of products, W2O offered a service called MDigitalLife (Later rebranded as Pathfinder) , a data-driven audience insights platform that combined the power of real-time digital analytics with human intelligence and social media to help drive faster, more accurate business decisions, particularly in the medical field. Because that takes a long time to say, and isn't readily apparent to most folks exactly what that entails, I produced a short promo a help explain it to the average user.
This is just the intro for it, and is 56 seconds of fun, airy visualizations in a 3D environment detailing how the software produces reports, fueled by human influencers across all social media, eliminating the "noise" and garbage data that tends to infiltrate typical search results. Once the script was written, I sat down with a voiceover artist and worked with her to produce the audio portion, before overlaying the voice with the necessary sound effects to accompany the visuals.
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While CentralParker.com serves as my professional portfolio, DoubleParker.com is what I do when I'm not creating amazing things for other people! Leveraging 19 years of original content, DoubleParker.com is the one-stop-shop for amazing ideas, inspiration and free offerings. No client work to be found here, and no paid gigs appear anywhere throughout. These are solely personal projects done entirely for fun! Enjoy!