From the beginning, Camp Poodle was always intended as a partially fictitious and over-the-top glamorization of the events surrounding Brigid's care over the week of August 10-17 of 2018.  It was meant to provide both visual updates of Brigid's whereabouts and goings-ons to her out-of-town owner at regular intervals, as well as create a fantasy showcase with a developing plot narrative as the days progressed.  There was an amorphous plot structure before the week began, but certain major plot points were ultimately excised due to time and budgetary constraints (Rival Camp PitBullMix on the other side of the lake, for instance, is referenced but never makes an appearance).

The Instagram account began on an invite-only basis, with any pairs of eyes outside of Brigid's owner being approved only by the owner herself.  This changed midweek when the account was opened to public view, and hashtags were introduced.

At the center of the story are essentially two different companies, with two, very diametrically-opposed ideologies  Camp Poodle believes in a simple core strategy: Providing a fun, elegant and safe haven for poodles of all colors, as exemplified by its slogan "We Have Standards".  PvP, on the other hand, cares nothing for the welfare of its poodles, and seeks only to recruit and exploit poodles into its no-holds-barred world of competitive poodle wrestling. Given the different nature of these two competing entities, the marketing approaches of both would, realistically, be radically different.

Camp Poodle presents itself as a fairly simple, streamlined operation burdened with a shoestring budget, as evidenced by its logo, as well as promotional and marketing materials.  With the exception of Pawsh, Camp Poodle's premier night club, Camp Poodle's meager visual aesthetic remains consistent throughout the week, particularly evident as Camp Poodle begins to struggle financially, and is forced to resort to guerrilla marketing tactics to spread awareness and solicit donations on street corners via cheaply-printed handouts, posters and sandwich boards.

In a last-ditch effort to negate the mounting pressures of both PvP's infiltration and financial distress, Camp Poodle issues a Public Service Announcement to play upon the sympathies of poodle lovers everywhere. Entrenched deeply in the vein of those manipulative Sarah McLachlan dog commercials from the 90s, Camp Poodle's PSA goes for the heartstrings in order to open wallets and recognize the threat Competitive Poodle Wrestling presents to the well-being of poodles everywhere.

In order to work in its entirety on Instagram, this needed to fit neatly within the one minute max limitations of Instagram's video requirements, yet still pack a powerful emotional punch to be effective.  The song, itself, is protected from copyright infringement, so enough alterations needed to be done before it was allowed online, including running at a faster speed and at a higher pitch than the original. While this certainly co-opts intellectual property, it does so with the purpose of infusing new meanings and expression - not for theft, and certainly not for profit!  This puts the use of the song within this mock PSA in the "Parody" camp of Fair Use. Judges understand that, by its nature, parody demands some taking from the original work being parodied. Unlike other forms of fair use, a fairly extensive use of the original work is permitted in a parody in order to “conjure up” the original. I have a huge amount of respect for the artists behind the sounds and the imagery that, without which, this feature simply would not exist!

At the time of this writing, Camp Poodle has ended it's Summer Session of 2018, but its future has not yet been writ.  Join the Fight, and help keep Camp Poodle an uncontaminated source of recreational pampering poodles deserve!

Visit the Camp Poodle Instagram account at #CampPoodle, and do your part to make poodles safe and secure in a harsh world.  Say NO to competitive poodle wrestling rings and NO to PvP Entertainment Sports!